The global digital advertising market has undergone a number of changes that go hand in hand with new consumer behaviors. Social networks have had a great impact on the deployment of online advertising. Each year networks and users adapt to new methods that promote healthy co-existence between advertisements and entertainment.
This substantial change has come almost suddenly and promises to keep advancing. Brands have had to restructure their way of seeing and attend their customers and the prospects customers. Also, they have had to integrate to their human resources, professionals in the area of Online Marketing, who know how to establish the best strategies to deal with the fierce competition. That’s why traditional marketers have adjusted to the digital world.
In addition to new professional profiles, developers around the world have created various tools that facilitate the work of entrepreneurs and bigs brands. These are digital resources that analyze the results of extended campaigns on websites or social media. The evaluation of the audience that revolves around a brand, is part of the considerations of a plan of social media marketing, necessary for all companies that decide to create social profiles in sites such as Facebook, Instagram, Pinteres, Twitter and others.
According to the Media Study report last year, conducted by the Interactive Advertising Bureau, 74.2% of users are attracted to digital advertising and 55.5% of them interact with it, figures with which we can conclude that this type of promotion is an area that definitely needs to be addressed.
Many digital methods and standards have been created in digital advertising, but there is no “formula” that can achieve excellent results immediately, everything will depend on the resources used, the effort provided and the objectives set. The business manager in this area should study many elements of the online market, that includes its competition, to be able to get an effective route plan.